VooDoo BDQ

Regional Center
About The Location

Miami-Dade and Broward counties are both large urban areas with a total population of approximately 6.3 million people. Major cities include Miami, Miami Beach, Coral Gables, Aventura, Hollywood, and Ft. Lauderdale. This area has both densely populated urban areas where pedestrian traffic is more relevant and important than traditional vehicle traffic and more typical suburban areas. Tourism and trade are the two largest driving economic forces in this market with more than 25 million tourists visiting the area each year. The population is extremely diverse but certainly has a heavy Latin influence due to the large number of people of Cuban, Columbian, Venezuelan and Brazilian decent and heritage. Miami and Broward counties provide many excellent opportunities for a retailer due to its’ many commercial and shopping areas. Examples of areas that would be an ideal location for a fast-casual restaurant such as VooDoo include: large traditional enclosed mall locations such as Aventura Mall, which is one of the top 5 largest malls in the United States; non-traditional malls such as Lincoln Road shopping corridor in Miami Beach; downtown locations in large urban cities such as Ft. Lauderdale and Miami; as well as the many busy retail corridors and streets intermixed throughout these counties. Due to its’ tremendous tourism, Miami-Dade and Broward’s retail footprint is even more impressive than the population numbers alone would suggest. In fact, many people from Europe and South America come to Miami and the surrounding areas simply to shop for several days and then go back to their native country. Obviously eating goes hand in hand with such shopping excursions. Within the last decade, there has been tremendous growth and building of new and attractive retail centers. Unfortunately, the general economic hard times that has hit this country has hit Florida even harder due to overbuilding. However, this allows a growing company the ability to find and enter into long term leases now that were not economically feasible a few years ago. This allows a company such as VooDoo BBQ & Grill the opportunity to secure tremendous A+ locations now that simply were not available several years ago, which will allow even stronger growth in the future. In summary, Miami-Dade and Broward counties offer tremendous opportunities for a company poised for tremendous growth in the retail sector.

Location of Florida in the U.S. Miami

Typical Location Description for a Restaurant

The ideal location for a VooDoo BBQ & Grill should contain a good mix of sufficient income, population (both day and night), traffic and/or good co-tenants, and good visibility. While it is not necessary that VooDoo seek out only high-income areas, it should seek out areas with sufficient income base similar to other fast-casual concepts such as Five Guys Burgers & Fries, Panera Bread, Chipotle, etc. This would include a median income within 3-5 miles of $50,000 and above. Further, the area population is very important, especially in trying to secure locations with good day time population, which is usually near large commercial and/or office complexes. These types of locations will drive the weekday lunch business, as well as sufficient residential population which will help drive night time and weekend business. Day time population and nearby workers is also very important as VooDoo generates a good percentage of its’ business from take-out orders. People that work in the area that may not have eaten lunch at VooDoo would be more likely to pick up dinner on their way home if that location is near their place of work. Traffic counts (both vehicle and people in more urban areas) are also extremely important in evaluating a location as the higher the traffic count in and around a prospective location, the more potential people will see the restaurant and would potentially go in and purchase items. A related item to traffic is co-tenancy. Having a location with good/strong co-tenants, as well as complementary co-tenants is key to picking a good location. For example, having a grocery store or a large mass-merchandise store (such as Wal- Mart or Target) in the center will drive people into the area or center who are ready to spend money and probably need to eat. Additionally, having a co-tenant such as Starbucks or Dunkin Donuts brings in a lot of people in the mornings who will then see your store or be reminded as to what they want to eat for lunch or dinner. Finally, good visibility is of tremendous importance for obvious reasons.

Description/Discussion on floor plan

The sample floor plan provided is an actual layout/floor plan of a new store located in South Carolina. This new layout is intended on providing an “open kitchen” type of feel so the customers can see their food being prepared. This relatively new design is becoming extremely popular among all fast-casual restaurants as people like to see their food being freshly prepared in a clean environment. Further, this design incorporates several different types of seating styles, including: booths; a large communal table; traditional two and four person tables; and counter-style seating which is especially popular with people dining alone. Additionally, because of the favorable weather in South Florida it is very important that all of the locations include attractive outdoor seating which increases the seating capacity of the store and creates a natural attraction for customers

“VooDoo BBQ & Grill franchisees are more satisfied than many of the franchisees operators we survey each year.
They seemed particularly satisfied with the knowledge and responsiveness of the corporate office and their overall experience as franchisees.”